PROJECT: SANGI'S KITCHEN
How do you create a brand that can negotiate authenticity as well as experimentation?
Building from the core of ‘authenticity’, Sangi's Kitchen was personified as a free-spirited woman in search of new flavors and delicious dishes; creating a magic potion that turns anyone into a master chef.
PROJECT: BB GEN NXT
How can we go beyond functional attributes, to address the customer's unarticulated needs and desires, infusing delight into their experience?
One of the key pain points of the retail experience, led to an idea which became BB Gen Nxt's most valuable add-on.
How can design make an attempt to reduce the negative impact on the environment?
A mission to reduce the negative impact on the environment. A gradual but comprehensive shift from linearity to circularity.