Mahindra Finance, Design Thinking
Making Design Thinking an integral part of how an organization pursues its goals
How can we design a corporate brand and culture of the future?
Future Group Dakshin
How can we create a workspace geared towards an organization’s next growth wave?
How do we design a modern digital brand for a rooted Indian organization?
How do you create a brand that can negotiate authenticity as well as experimentation?
How can design transform a business, and possibly a category too?
How do you shift the perception from ‘food as a commodity' to food as an event?
How did we create a new brand of air fresheners for the Indian consumer?
Future Group: Annual Reports
2017 - 2018
Home Town: Furniture Design
Can we create furniture specially suited for contemporary Indian homes?
How can we make a pharma brand feel more human centric?
How do we design a learning environment that can inspire employees across levels?
How can we create a highway destination for the changing Indian highways?
How can we consolidate a brand that works in education, hospitality and infrastructure?
BB Gen Next
How can we address the customer’s unarticulated needs and desires, infusing delight into a retail experience?
How can design make an attempt to reduce the negative impact on the environment?
How do you make a value for money brand smart and desirable for the consumer?
How do you create a brand that is sensitive to the environment?
How do you create a brand for a small category that lacks penetration?
How do we modernise a brand without alienating its core consumer?
Oakridge International School
How does one design a school for the future?
How can we design a future-ready play school?
Uninor - New telecom experience
How can we redesign the telecom retail experience to be both brand forward and business efficient?
Manipal Museum of Anatomy & Pathology
How can design add value to the museums' role as an educational resource?
Cochin International Airport
How do you design a symbol that represents a culture’s past and future?
How do we brand a traditional ingredient for a modern urban audience?
How can nature inspired design simplify public transport?
Safal Pure Veg
How can a product brand be extended to become a retail brand?
How can we translate the 100 year old legacy of a brand for a young consumer base?
Can design deliver on the business school for tomorrow?
How can a retail store become the center of a communities' aspiration and growth?
Ban Jao Biyani
What is it about the mindset of a large organization that prevents it from achieving disproportionate growth desired by its founder?
Fresh & Pure
How can we design another brand and ensure it stands out in a supermarket aisle?
If people resist going to healthcare, why can't healthcare go to the people?
ALL: A Little Larger
How do we leverage design to create a fashion brand for a niche audience?
How can design bring the 'alternate' into the mainstream?
How can we change an intimidating & clinical experience to approachable and reassuring?
YLG: You Look Great
How can design aid in making beauty a habit for the average Indian woman?
Commonwealth Games 2010
How do you create a brand that encompasses the diversity, culture and heritage of India while staying true to its global sporting core?
Future Group: Corporate Brand Identity
How can we transform a family owned business house into a modern corporate organization?
How can design transform a space beyond its primary purpose?
Royal Orchid Hotels
How do you design a hospitality brand that can attract the young urban mobile audience?
How can we transform a middle class brand to attract a young target audience?
How can we create a fashion brand aligned to the changing young women of the country?
Designing a TVS experience across their showrooms
How can packaging engage the consumer in a dull and non-engaging category of sealants?
How can we make shopping in a mall a seamless experience?
Future Group: Annual Reports
2015 - 2016
The journey of creation and rejuvenation of a pioneering home specialty store brand