Idiom was founded in 2005, to make design thinking in India an integral part of business and society. We’re a young, multidisciplinary design company with experience across categories.
A design ecosystem of diverse professionals, with an extended network of industry veterans and mentors.
We believe in solving complex business and brand problems through simple, intuitive, integrated and honest design solutions.
The brand lies at the heart of the consumer experience, while also being the heart of any organization. We design brands that embody organizational vision and values, and connect intimately with the consumer.
We design spaces that impact behaviour, combining people needs, brand beliefs and business objectives, across workspace, retail, institutions and the community space.
We design services and systems that evolve customer relationships from being functionally satisfactory, to being emotionally fulfilling and memorable.
We apply principles of design thinking to help organizations achieve cultural alignment by actively practicing desired behaviors, leading to internalization of values and beliefs.
We leverage our understanding of the retail environment, consumer behaviour, sanctity of brand and how it is expressed on the shelf, to design packaging that marries system creation, visual design and material innovation.
DESIGN THINKING PROGRAMS
Design thinking is for everyone. We work to create design thinkers, and design thinking capability within organizations, through tailor made engagements.