Who are we?
With a rich history of 35+ years, Idiom Circular is set to become India's first co-operatively owned platform that connects businesses to the right people.
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We are a young team that is spearheading the next revolution in design by integrating design, business, and love for the planet along with its people.
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We work with our clients to build circular and equitable business models and help them manifest them through brand building, service design, and culture design.
Core Team
NANDINI KULKARNI
Nandini works with systems and believes that every intervention, big or small is impactful. While her core has been spatial design, she works extensively towards building brands & communicating stories to their people.
She integrates service design, design for business and design strategy in her practice. She believes that design is a powerful vehicle for right communication, behaviour change and creating value.
Her passion for creating co-operative businesses and distributed teams drives her experiments within Idiom Circular.
ABHINAV AGARWAL
Trained and practiced as an architect under Hunnarshala Foundation and Biome Environmental Solutions, he spends time reading, learning new skills, gardening and sipping tea. His experience with The Times of India, Tata Institute of Social Sectors and institutional magazines has arisen a sense of sensitivity to research and literature for a developmental society.
He works on alternative technologies in construction, frugal building solutions and aspires to create architectural solutions for educative and rural communities.
He is currently engrossed in entrepreneurial experiments and learnings from Harvard Business School.
Our Services
BRAND DESIGN
The brand lies at the heart of the consumer experience, while also being the heart of any organization. We design brands that embody organizational vision and values, and connect intimately with the consumer.
EXPERIENCE DESIGN
We design spaces that impact behaviour, combining people needs, brand beliefs and business objectives, across workspace, retail, institutions and the community space.
SERVICE DESIGN
We design services and systems that evolve customer relationships from being functionally satisfactory, to being emotionally fulfilling and memorable.
CULTURE DESIGN
We apply principles of design thinking to help organizations achieve cultural alignment by actively practicing desired behaviors, leading to internalization of values and beliefs.
PACKAGING DESIGN
We leverage our understanding of the retail environment, consumer behaviour, sanctity of brand and how it is expressed on the shelf, to design packaging that marries system creation, visual design and material innovation.
DESIGN THINKING PROGRAMS
Design thinking is for everyone. We work to create design thinkers, and design thinking capability within organizations, through tailor made engagements.