How can design aid in making beauty a habit for the average Indian woman?
THE BIG QUESTION
YLG Beauty Salon: You Look Great
THE BIG QUESTION
KEY INSIGHT
BUSINESS IMPACT
How can design aid in making beauty a habit for the average Indian woman?
You no longer need to be born with it. You just need to work to have it.
YLG was listed by Forbes as one of the 5 startups to watch-out for in 2010.
Making beauty a habit
A dream to make beauty and grooming a ritual and a habit for an average Indian woman, YLG was designed to get her to look at the mirror as often as she could and tell herself that 'she looks great!'
A vision realised through business design to first start a beauty academy, create a membership based salon model... and to take it from mind to market in quick time. A unique model that promises unlimited usage and thereby creates a new culture in beauty.
The name 'YLG' sounds young, stylish and automatically creates curiosity. It is actually an abbreviation of 'You Look Great!'