How can we design a brand for Indian active wear targeted at young yoga practioners?
THE BIG QUESTION
Designing the brand for the first range Indian spiritual active wear
Urban Yoga is the first Indian active wear brand with fashionable yet functional products
Most active wear in the country is designed for a high energy, gym environments. In contrast Yoga is a balanced mental, spiritual and physical practice however doesn’t have a clothing suited for that philosophy. Urban yoga is the first Indian active wear brand with thoughtful merchandise for young yoga practitioners – fashionable yet rooted in functionality.
The brand name is simple & descriptive about yoga being evolved into a younger, more energetic & dynamic avatar.