Designing a TVS experience across their showrooms
TVS experience design
Designing a uniform TVS store experience by bringing alive in it the brand’s engineering DNA and its solid timeless essence while keeping the design cost & space effective.
We first sharpened the identity rendition to make it more relevant with the changing times and resolve application challenges like bikes, showroom fronts etc.
Getting into the design exercise, the first touch-point was the brand identity itself. We sharpened the rendition of the existing identity that makes it more relevant with the changing times and also resolves application challenges (bikes/showroom front etc) that faced the old identity system.
The 3 dimensional identity with bold typography encased inside the chrome finish outer rim with a bevel connotes strong engineering core.
The red horse represents the spirit of the company. It is independent symbol and will appear prominently on all consumer facing brand interfaces.
The space design took inspiration from multi brand outlets while the communication is based on the engineering core of TVS.
The showroom experience had to be able to convey the multiple experiences of its diverse product offerings under one roof. The space design took inspiration from multi brand outlets while the communication is based on the engineering core of TVS. It aims to communicate that a lot of rigor and effort has gone into engineering every bike at TVS.
The bike buying experience is categorized into distinct experience zones based on the distinct target audiences.