Royal Orchid Hotels
Designing a timeless hospitality brand that stands for perfection and modernism.
The Brief
To design a hospitality brand that can attract the young urban mobile audience.
Design Concept
The Royal Orchid logo is as fresh as an orchid and as precious as a diamond. It combines the sharp sophistication of a gem with the purity and warmth of a flower, the deep purple hue signifying royalty.
The logo intrigues and visually communicates the essence of the brand ‘Expect More’. The Royal Orchid identity is essentially an ode to perfectionism and craftsmanship; a promise of a rich experience. What is interesting about the logo is its timelessness and universal appeal, capturing not just what the group is now, but what it can be in future.
The Impact
The Royal Orchid brand was designed for a hospitality group as they set out to establish themselves nation wide. Beginning with small steps within the Indian hospitality industry, Royal Orchid Hotels today has a presence across major cities. In that sense the identity has been a significant enabler of this growth, by establishing the group as a brand that customers associate with, a tangible representation of what the group is about and what they set out to be.