How does a fintech
brand build client
trust for a young intelligent company?
THE BIG QUESTION
LivQuik
Creating a new brand identity for the fintech startup LivQuik, as it was geared to grow from a product to a service company that offers insight driven solutions across enterprise solutions, issuing and acquiring.
How does a new startup disrupt and distinguish itself?
Simple, fast & efficient the much repeated promise across the landscape of payment solutions and technology companies, made us question if this technological benefit made for a strong differentiator. As many of the existing players were first movers, their promise was functional intending to educate their audience. Does this create an advantage for a new entrant? How does a new startup disrupt and distinguish itself?
BRAND CORE
Discussions with B2B customers highlighted the gap of personalized solutions for MSME organizations. The challenge for a fintech solution provider was not just speed and security, but also simplicity, adaptability and potential for scale, in business and offering.
LivQuik - A band of dreamers with the belief that technology was a vehicle to deliver a better life for all. Challenging the status quo and removing redundancies, to bring together the best in current and emerging technology for a customised solution. Consistently evolving and enabling simplicity at scale.
Brand Role
Stay Ahead : Partners and adviser in customers business growth.
Identity Concept
A continuum of progress, the identity is designed to capture the brands simplicity, potential and passion. A reliable partner that will travel with you.
