Context

 

OI playschools were created by Oakridge school. While working on the brand design of Oakridge school, Idiom identified a key business insight – distance from home is a major hurdle for any parent while choosing a school, however, once enrolled, most parents don’t end up changing their child’s school. Hence, for a new school like Oakridge to work, which also happened to be outside the main city, it was important to create a feeder school. Hence the need for OI playschools was clear.

 

 

Key Insight

 

Outside real world experiences are much more richer in learning for a young child. The idea therefore was to create a school that is able to bring in outside world experiences inside, an experience which can combine ‘Real world discovery + Interactivity’.