Address

Idiom Design & Consulting Ltd.

Joseph Chemmanur Hall
Indiranagar, 1st Stage 1st Cross
Bangalore 560038

India

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Email: info@idiom.co.in

Call: +91 80 4174 4700

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THE BIG QUESTION

How can we design 
a future-ready play school?

Open Interactive Playschool

Creating a school that is able to bring in outside world experiences inside, an experience which can combine ‘Real world discovery + Interactivity’.
Context

 

OI playschools were created by Oakridge school. While working on the brand design of Oakridge school, Idiom identified a key business insight – distance from home is a major hurdle for any parent while choosing a school, however, once enrolled, most parents don’t end up changing their child’s school. Hence, for a new school like Oakridge to work, which also happened to be outside the main city, it was important to create a feeder school. Hence the need for OI playschools was clear.

 

 
Key Insight

 

Outside real world experiences are much more richer in learning for a young child. The idea therefore was to create a school that is able to bring in outside world experiences inside, an experience which can combine ‘Real world discovery + Interactivity’.

A simple brand name which is an abbreviation for both ‘Open Interactive’ as well as ‘Oakridge International’. A fun yet solid identity represents interaction and fun.