THE BIG QUESTION
How can design transform a space beyond its primary purpose?
Conceptualizing and designing multi-use spaces for Rio de Janerio metro stations.
Idiom was part of an international consortium with the responsibility of conceptualizing and design of multi-use spaces for Rio de Janerio metro stations. The task was to develop the strategic direction, develop and apply conceptual framework and define the retail product mix, as they geared up for the 2016 Olympics.