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THE BIG QUESTION
How can design transform a space beyond its primary purpose?
Metro Rio
Conceptualizing and designing multi-use spaces for Rio de Janerio metro stations.
The Brief
Idiom was part of an international consortium with the responsibility of conceptualizing and design of multi-use spaces for Rio de Janerio metro stations. The task was to develop the strategic direction, develop and apply conceptual framework and define the retail product mix, as they geared up for the 2016 Olympics.
Comprehensive frameworks were develop to recommend a plan through which the new metro experience can be implemented across stations of different sizes.
The visual language also took cue from the free spirit of Rio to create colourful, artistic but bold graphics.
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