How can design bring the 'alternate' into the mainstream?
THE BIG QUESTION
Kerala Ayurveda
THE BIG QUESTION
How can design bring the 'alternate' into the mainstream?
The key design insight was to create a space which can simplify the world of Ayurveda from products, to service and overall experience.
KEY INSIGHT
BUSINESS IMPACT
The timeless quality of the design intervention, executed almost a decade ago, is still relevant as the brand has grown with each new wellness center.
The brand and the experience design focused on simplifying the philosophy and message of Ayurveda
The key design insight was to create a space which can simplify the world of Ayurveda from products, to service and overall experience. The key design interventions included to create a flowing space with ample light, translucent, porous surfaces with clean & light imagery. Accents of gold, green and red oxide provide sense of authenticity and luxury.
The communication on processes and benefits is simple, easy promoting a healthy, Ayurvedic living. The products are divided into packages for wellbeing as well as treatment oriented products. Service interventions like a fresh herbal garden, a herbal café and an Ayurveda pharmacy provide gravitas to the brand without overpowering the simplicity of the experience.
The Impact
The timeless quality of the design intervention, executed almost a decade ago, is still relevant as the brand has grown with each new wellness center. The brand has around 12 wellness centers across 5 states.