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Idiom Design & Consulting Ltd.

Joseph Chemmanur Hall
Indiranagar, 1st Stage 1st Cross
Bangalore 560038

India

Email: info@idiom.co.in

Call: +91 80 4174 4700

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Future Group: Annual Reports 2017-18

We designed a set of Annual Reports for Future Consumer Limited (FCL), Future Retail Limited (FRL) and Future Enterprises Limited (FEL) for the financial year 2017-18.
Future Consumer Limited/ Annual Report 2017-18

FCL is a consumer goods company, with a range of FMCG brands under its offering. The brands range from Sangi's Kitchen (dips, sauces and spices) to Sunkist (fruit juices), and from Kosh (oats-based food) to Nilgiris (dairy products).

 

We took a cue from this variety of brands, and developed a concept around 'community dining'. A dining table with a variety of foods, taste preferences and cuisines. A bowl of pasta arrabbiata placed next to a plate of parathas. A bread basket, along with brown rice and chickpea curry. Chips, dips and chocolates. A community dining table is a comfortable blend – a bit of this, and a bit of that.

The palyful nature of the concept allowed us to create a set of infographics with pulses and ingredients.

The community dining table remains the focal point through the entire publication.

Future Retail Limited/ Annual Report 2017-18

Retail 3.0 is a seamless integration of high-touch and high-tech environments. A layer of e-commerce embedded into physical retail environments.

We used an illustrative isometric style to unfold this story in the publication. The cover opens with what seems like a regular retail space, but on closer look, you see all the technology embedded – weight detection, price surges, cameras, mobile apps.

This layer of technology overlays the entire content and story,