Address

Idiom Design & Consulting Ltd.

Joseph Chemmanur Hall
Indiranagar, 1st Stage 1st Cross
Bangalore 560038

India

‚Äč

Email: info@idiom.co.in

Call: +91 80 4174 4700

Follow us
  • White Instagram Icon
  • White Facebook Icon
  • White Twitter Icon
  • White LinkedIn Icon

How do you create
a brand that encompasses the diversity, culture
and heritage of India while staying true to its global sporting core?

THE BIG QUESTION

Commonwealth Games 2010

THE BIG QUESTION

KEY INSIGHT

THE IMPACT

How do you create a brand that encompasses the diversity, culture and heritage of India while staying true to its global sporting core?

The designs are a representation
of the vibrancy and diversity of an emerging sporting nation, all treated in a contemporary fashion so that Delhi wore a modern look while celebrating the heritage and traditions of India.

A total of 6,081 athletes from 71 Commonwealth nations and dependencies competed in 21 sports and 272 events, making it the largest Commonwealth Games to date.

We had to bring alive the sports fever and find a way of infusing it into the soul of Delhi.

The dream was to host the biggest Commonwealth Games ever which reflects every Indian culture and has a global appeal to it. The 2010 Commonwealth Games officially known as the XIX Commonwealth Games, were held in Delhi, India, from 3 to 14 October 2010.

 

Idiom won the pitch to design the brand identity and the look for the games. The look and feel had to be extended into the whole city of Delhi to bring in the CWG flavour to everyone visiting and living in the city. We had to bring alive the sports fever and find a way of infusing it into the soul of Delhi.

The Logo

The logo for the Delhi Commonwealth Games is inspired by the chakra, the national symbol of freedom, of unity and power. Spiraling upwards, it depicts the growth of India into a proud, vibrant nation, her billion people coming together to fulfill their true destinies. India’s journey from tradition to modernity, her economic transformation into a superpower… reaching out to the world and leading the way, even as she enthusiastically embraces all the 71 CGA nations and territories of the Commonwealth to become one and host the best ever Commonwealth Games. In India. In Delhi. In 2010. DELHI 2010.

The Impact

Despite the controversies surrounding the games, we would like to believe that we actively demonstrated that there is more to Indian sport than cricket; and that the athletes, sportswomen and sportsmen did not let India down.

 

A total of 6,081 athletes from 71 Commonwealth nations and dependencies competed in 21 sports and 272 events, making it the largest Commonwealth Games to date.