How can we make shopping in a mall a seamless experience?
THE BIG QUESTION
Positioning a shopping destination for multiple brands as a seamless mall experience where one can shop, eat and celebrate.
Central, the 'city square' at the heart of the city.
Central is positioned as a destination where citizens can come unwind, enjoy their favourite cuisine at the food court and shop
for a wide range of national and international brands with ease.
Many prominent brands are housed under the same roof to create
a seamless experience, making shopping easy and more engaging. Central was designed as a public property and the ‘city square’
in the heart of the city.
The name inspired by the idea of the ‘Center of the City’,
while the logo is derived from the simple game conveying
that the space is playful, entertaining and fun.
The colour red represents festivity.