Idiom Design and Consulting

Your business, is an idea. And for every idea to hatch the way you've designed it, the way you want it, you need the right incubation.Idiom then, is that incubator. A design house with varied design skills under one roof. With a multi-disciplinary team of design thinkers and doers. With experience - and enough hatchlings - in business ideas across industries.At Idiom we incubate business ideas, ideas for societal transformation and ideas on life and living. Delivered, as strategy, as design output, as transformational tools and processes and as robust, ready-to-run businesses.So, whether you are starting a new business or transforming an existing one, consider the right incubator. And things will proceed, by design.

Jacob Mathew Founder Director and Chief Designer

A Product Design graduate of NID he started one of India's first retail and interior design company Tessaract in 1986. He brings with him years of on ground practical experience in the world of retail, materials, new age technologies and sustainable design.

Anand Aurora Founder Director

A product design graduate of NID he partnered Jacob at Tessaract and now plays the role of developing methodologies, systems and processes, a critical role for a multidisciplinary domain like design development.

Girish Raj Founder Director and Chief Strategy Officer

An English (Honors) graduate from Delhi University and an MBA, he has vast experience in brand strategy and marketing. He started his career in advertising in the early nineties and has over 17 years of experience working on brands across sectors. At Idiom he anchors the strategic design direction and steers business strategies for clients.

Sonia Manchanda Founder Director and Chief Creative Officer

A graphics and visual communication graduate of NID, she created E-Sign a graphics design firm in Bangalore in 1997 before its merger with Tessaract to form Idiom. She is a true evangelist of the power of design unlocking businesses and with a handson approach in directing the graphic team at Idiom

Sonal Devraj Director, Business and Brand Design

An MBA started his career in sales before an 11 year long stint in advertising with McCann Erickson handling various brands across sectors. In Idiom he plays the crucial role of steering Design Development at Idiom. New business incubation, business design, developing design briefs, design management function are his key responsibilities.

Suresh Kumar Design Director

With a diploma in Product Design from NID, Suresh has over two decades of extensive experience in interior, product and retail. At Idiom he leads the project design detailing with sound experience on project execution.

Sunil Benipuri Director, Projects

An MSc and MBA, Sunil has extensive experience in PMC, contracting, on site design inputs, material and cost assessment and executing project efficiently on ground.

Mohammad Javed Chief Financial Officer

A Finance professional with over 17 years of experience, he worked at McCann Erickson as Vice President- Finance before joining Idiom. Javed is more than a CFO and plays a diverse role in charting new areas and ventures at Idiom as he seeks to expand the scope and scale of design. Building financial systems at one end and championing the cause of social welfare on the other comes to him easy.

Janak Mistry Design Director

An Industrial Design graduate of NID, over the past 20 years he has had the opportunity of working in various domains of design which include product, furniture and retail fixture, Interior, exhibition and Signage. A few of the prestigious clients he has worked for include The Future group, Tata tele-services, Elgi equipments, Assetz, Titan industries and Viveks.